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There has been much attention in the national media with regards to patients paying high charges when calling their local GP’s who had deployed 0870 services. In the aftermath of this the Secretary of State issued new guidelines with regard to ‘premium rate’ numbers and their use within the NHS, an extract of which is below:
“. From 1 April 2005, NHS organisations providing local services will not be able to adopt national or premium rate numbers. This will be achieved through:
· GP practices – amendments to GMS regulations
· APMS and PCTMS practices, including out of hours providers – amendments to directions
· NHS Trusts and PCTs – directions
GP practices currently using national rate telephone lines will be expected to change these to ‘lo-call’ numbers, under an arrangement between the Department of Health and the principal supplier. The department will make funding of around £500 per practice available for them to switch from national rate to lo-call numbers. The department will be working with PCTs to identify which practices will be entitled to the additional funding.
National rate telephone numbers start with an '087' prefix. Premium rate telephone numbers start with the digits '09'. The only special service numbers the NHS will be able to use in future are ‘free phone’ numbers or those that offer patients a guaranteed low rate call, such as '0845' or '0844' numbers.
Around 290 GP practices have established national rate lines, which charge up to 7.5p per minute, for taking patient appointments and for requesting repeat prescriptions. “
More information can be found on the Department of Health Web page at
http://www.dh.gov.uk/PublicationsAndStatistics/PressReleases/PressReleasesNotice...3 Additional Considerations
3.1 CLI
When incorporating “NHS Direct” into the Out of Hours (OOH) call direction regime, the passing onwards of the originators Calling Line Identity should be considered. “NHS Direct” currently use CLI to route calls to the appropriate call centre serving that callers area. If the “true” CLI is unavailable then the re-routed calls would need to be treated in a similar way to calls from a mobile telephone.
3.2 Publishing New Telephone Numbers
The costs and timescales of publishing any changes of contact numbers must be considered and any implementation of new numbers must ensure that they are widely known and in-use before any superseded number or system is closed.
3.3 Interim Service Costs
When a new number/ system is to be used, the old number for that service or contact must be closed in a managed way. If the old number is well known or well published then an interim regime should be put into place to ensure that the caller is given, or redirected to, the new number. Ideally, the caller should be redirected without having to re-dial – this is implied if adopting the Carson Recommendation in full. The costs of transferring the caller to the new number must be fully considered along with the required duration of the redirection system – this would typically be one year but will depend on printing schedules for directories. Any re-direction method mentioned in this paper could be utilised but all stated caveats will apply. If a recorded message system is utilised which requires the caller to make a new call (with an additional call charge) then the cost to the public must be considered.
4 Comment
It can be seen that where a 08XX service (other than 0800) is utilised, the caller does not have direct visibility of the actual cost of the call and may pay more than an equivalent call at their prevailing “local” rate. The actual cost of the call will have been determined by the service supplier and whatever local agreement has been made with the NHS body. The ethical issues associated with services that either deliver an income stream to the NHS or cost more to the caller than they did before any changes must be fully understood and considered by those responsible for such ethical judgements i.e. this is not just the Telecom Manager’s decision.
On-net redirection, where available, is the most acceptable redirection method to callers as their costs remain at (usually) local rates. Additionally, calls from within the NHS to those numbers, continue to benefit from endorsed N3 tariffs. (Especially if the GPs and Health centres use it to get benefit on any redirected call charges). With the continuing deployment of VoIP systems within various Local Voice Communities, the use of On-net Forwarding should increase as time progresses.
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