bbb_uk
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It depends. As DaveM says, simply no but in adverts (except TV, internet and Radio) they are meant to provide a general guide of how much the call costs from a BT landline.
For example, an organisation using an 0871 in and advert within the local paper should state something along the lines, "calls cost upto 10p/min from a BT landline. Costs from other networks may vary"
This is because different telephone companies are allowed to charge pretty much what they like and so as a guide only they use costs from a BT landline.
In reality, however, very few organisations even in their adverts state the cost of calls to 084x/087x numbers. Possibly because they're not aware they have to but mostly because it's not in their interests (ie possibly bad for business) to do so.
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