Thank you Barbara for spotting this story and mentioning it here.
Anyone can see this broadcast here : ---
http://www.bbc.co.uk/lookeast/ And click where it has "Watch the latest edition". The doctors 0844 item is about half-way through the programme.
A patient tells the reporter, Stuart Ratcliffe, that her doctor's new 0844 number is "quite a rip-off". Matthew Smith from Cambridgeshire PCT is interviewed and says "more must be done" and they are working with the doctors.
It isworth noting that Cambridgeshire PCT issued this written statement on 21st September 2007 : ---
The DoH has announced plans to review the use of non-geographical numbers including 0844 numbers. Whilst awaiting the outcome of that review, Cambridgeshire PCT has advised practices choosing to implement an 0844 number that they should give equal prominence in all patient information to an alternative local standard rate line. This is in line with Ofcom guidance for public sector bodieswhich, although not legally applicable to general practices given they are independent businesses, would enable patients to choose the route they use to contact their local practice.
Yours sincerely,
Chris Banks
Chief ExecutiveThe reporter states at the end of the BBC Look East piece that
Cambridgeshire PCT has issued instructions to surgeries within it's area NOT to sign any new contract for an 0844 number until the result of the DoH review is available. This is a much more definate instruction than that issued on 21st September. We now need to insist that all other PCTs issue similar instructions!