The big problem is Ofcom forgot that these announcements won't work properly.

They also forgot that BT can't do them, but might have to depending on their payments to connect 0870.
So the price for 0870 will soon be anyone's guess.
The real issue is that they don't want to admit they've made a mess of the whole idea.

The 0870 and 03 numbers are soon going to cost big money to receive calls.
So if you use a UK based online shopping service and shop online you will soon have to pay more
for you're goods
...to pay for those callers who can't use the web.
Do I really want to subsidise other people who can't be bother to use an efficient self-service system like the web.

You'll also have to pay more taxes to subsides those callers, who can't be bothered to us the web help and
spend hours chatting to Government helplines or the helplines will get even more congested.

Nothing in life is free, in the end we all pay!