There was an appeal by Adrian Childs on behalf of the Disasters Emergency Committee on BBC Radio 4 at 6.25pm this evening (Thursday 22nd November 2008). An 0870 donation number was quoted by Mr Childs and then repeated after the appeal by the Radio 4 station announcer and neither stated the cost of the call in pence per minute as 8p per minute, as is now normally established BBC practice (and even though that in itself is incorrect as the actual call price in the UK to an 0870 number is up to 40p per minute).
I sent this email in response to BBC Radio 4 Controller, Mark Damazer and to various BBC Execs, the BBC Trust and Ofcom officials etc.
Quote:-------- Original Message --------
Subject: Disasters Emergency Committee Appeal - 0870 Number - No Call Price Announcement on BBC Radio 4
Date: Thu, 22 Nov 2007 20:15:59 +0000
To: mark.damazer@bbc.co.uk
CC: jenny.abramsky@bbc.co.uk, tim.davie@bbc.co.uk, mark.thompson@bbc.co.uk, mark.byford@bbc.co.uk, caroline.thomson@bbc.co.uk, marcus.agius@bbc.co.uk, robert.webb@bbc.co.uk, samir.shah@bbc.co.uk, mike.lynch@bbc.co.uk, trust.enquiries@bbc.co.uk, brendan.gormley@dec.org.uk, patricia.sanders@dec.org.uk, pat.willson@dec.org.uk, enquiries@dec.org.uk, ian.hargreaves@ofcom.org.uk, stephanie.liston@ofcom.org.uk, james.purnell@culture.gsi.gov.uk, john.fingleton@oft.gov.uk, sean.williams@oft.gov.uk, jonathan.may@oft.gov.uk, martin.stanley@competition-commission.org.uk, david.roberts@competition-commission.org.uk, bob.tolliday@which.co.uk, jill.ainscough@ofcom.org.uk, steve.roberts@ofcom.org.uk, tim.suter@ofcom.org.uk, peter.culham@ofcom.org.uk, claudio.pollack@ofcom.org.uk, steve.unger@ofcom.org.uk, colette.bowe@ofcomconsumerpanel.org.uk, ChristopherG@asa.org.uk, GuyP@asa.org.uk, RogerW@asa.org.uk, consumer.panel@ofcom.org.uk, consumerpanel@ofcom.org.uk,
Dear Mr Damazer,
I am writing to you in your position as Controller of BBC Radio 4 to
complain that in a charities appeal at around 6.25pm this evening
(Thursday 22nd November) following the 6 O Clock News on Radio 4 and
before The Hollow Men there was an appeal announcement by Mr Adrian
Childs of the Disasters Emergency Committee (DEC) at the end of which he
read out an 0870 phone number asking for donations. Then following the
end of his announcement your station announcer repeated the 0870 number
again without any details of the call cost.
In view of adopted BBC practice and several previous guidances by Ofcom
and the Advertising Standards Authority it is wholly unacceptable that
there continue to be any announcements about 0870 phone numbers on BBC
Radio that fail to state a call price per minute. It is also
unacceptable that the call price announcements given by the BBC for its
own 0870 numbers continue to state the maximum cost of calling 0870
numbers as 8p per minute when the actual cost is up to 40p per minute on
a variety of mainstream uk pay as you go mobile phones. Unless the BBC
add the words "from a BT landline" to the statement up to 8p per minute
then it must surely state "up to 40p per minute" to cover all means of
telecommunication commonly in use by the UK general public. I would
also point out that several UK landline call providers other than BT
charge up to 10p per minute for calling 0870 numbers.
Coming back to the DEC's failure to provide an announcement about its
0870 call cost one would unfortunately naturally expect this from the
DEC who, along with a number of its charity members, are some of the
most hardened and unprincipled abusers of the 084/7 hidden revenue share
Special Rate Services number system in the UK. Time and again (and in
the face of numerous complaints from members of the SayNoTo0870 campaign
such as myself) The Red Cross and several other leading DEC members have
shown that they have no scruples whatsoever over continually misleading
the public that 084/7 is a normal rate call instead of providing, as it
does, a hidden donation to the costs of running their organisation and
their often outsourced donation raising phone numbers.
However whilst one would expect the DEC and its members to persist with
its previous totally abusive attitude towards 084/7 numbers one would
not expect those responsible for the editorial output of BBC Radio 4 to
fail to follow your own rules on 0870 call cost announcements, not just
once but twice during the entire appeal sequence.
I should be most grateful if you could launch an investigation in to
this matter to find out how your editorial control procedures totally
failed so that there was no call price announcement with the reading out
of the DEC 0870 number. I would also be grateful for your assurances
that there will be no further such slips in the future where 084 or 087
numbers are given out on BBC Radio 4 (or indeed any other BBC national
radio station) without the provision of the appropriate call price
announcement. Just because the BBC are giving air space to an appeal
from a charity does not absolve it from its normal duty of care as a
broadcaster to ensure its normal editorial standards continue to apply
to this output.
Continued Below............./