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Callers to 0870 numbers are still paying a premium – sometimes as much as four times the normal rate – in breach of regulatory guidelines set up over two years ago.
In April 2006, Ofcom implemented a package of measures to protect consumers from 08 numbers, often bought by operators for their customer call centres.
To tackle one of the most common complaints from consumers, the regulator wanted the cost of 08 numbers – known as NTS numbers – to fall in line with ordinary calls.
Fourteen months later, one national paper understands BSky B has raised charges to 10p a minute, Tiscali to 8p a minute and T-Mobile up to 40p a minute for some customers.
The Mail on Sunday also reported that, contrary to Ofcom’s wish that free bundle minutes would extend to 08 numbers, T-Mobile has aligned 0870 with its priciest calls.
Tim Wolfenden, of price comparison website uSwitch.com reportedly responded to the news by pointing out not every operator is “going to listen” to the regulator.
Ofcom has been consulting with industry on 0870 numbers since it decided that forcing operators to announce the price of an 08 call at its outset would be dangerous.
It said using free price reminders could be problematic for machine-to-machine calls including personal, fire and burglar alarms, “leading to potential life-threatening consequences.”
Further consultation about 08 numbers is expected to result in Ofcom issuing a ruling on charges in the autumn, when phone groups could be ordered to cut the cost for callers.
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