SilentCallsVictim
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I stand ready to be corrected, but I wonder if we have a subsidiary issue raising its head here.
Many large organisations find that most telephone enquiries are better handled by specialist representatives in a call centre than by interupting the routine of staff at branches.
If this works, which it often does not, it should be more cost effective for the company and also deliver better service to most callers. There are however occassions where one needs to make contact with someone at a branch, e.g. to follow-up on points discussed at a meeting with the person who will recall the discussion or to make particular arrangements that are outside the scope of a central service operation. This can be achieved by qualified publication of "local" numbers, passing calls through or arranging call backs.
It appears that Abbey branches have 05511 numbers, which they release out of frustration with the central call centre, whereas the company prefers all calls to be channelled through 0845 765 4321.
We all hate the process of going through a call centre, however we are equally frustrated by speaking to a branch representative who has neither the breadth of knowledge nor the authority to deal with our enquiry. With counter staff serving a visible queue of customers, back office staff not sufficiently skilled to handle enquiries and management with their own concerns, there is often nobody left to answer the telephone anyway. That is not to say that waiting times at call centres are not often excessive.
There are positive exceptions at both ends, perhaps more commonly at branches, where staff are geared to a closer engagement with customers. The nature of their work however often leaves them little time to dedicate to dealing with customers by telephone.
My view is that one should campaign for higher standards from call centres, rather than trying to resist their continuing growth. For various reasons (some of which have passed into history) non-geographic numbers commend themselves for use by call centres. Now that 03 allows the connection between NGNs and revenue sharing (and the consequent excess call charges) to be broken, adoption of 03 numbers is one way in which this improvement in standards can be achieved. There are many others.
I wait to hear more from those researching 055 in general.
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