NGMsGhost wrote on Sep 25
th, 2009 at 9:53pm:
we will continue to demand that ... Ofcom also sets a date for the end of revenue share on 0845 numbers and a date when 0844 numbers will also become subject to premium rate regulation pay by PhonePayPlus as 0871 numbers now already are.
I will politely dissent from this position.
With the end of the BT SMP, as recently announced, 0844 has no future, as the regulation of so many different rates is quite meaningless. If I became aware of any significant use of the very low cost and fixed price per call tariffs then I would perhaps think again, but in my view it should go the way of 0870, which it has effectively replaced at the upper end.
I cannot see any continuing valid argument for low-cost premium rate numbers in the market as it is. When there was a dominant market player so that use of advanced technology could be subsidised whilst costs to callers were regulated, there was some sort of dodgy justification for the revenue sharing concept. That is long past. (If PhonePay Plus wants to introduce a lower band within 0871, then fair enough.)
BT has dealt a fatal blow to 0845 by causing package subscribers to pay for the revenue share. (Maybe Ofcom is to blame for allowing this to happen, although one understands that Ofcom was caught off-guard by this move.) 0845 must be put out of its (and our) misery as swiftly as possible. Its loving family of users will however need time to prepare for their grief. I would propose that the level of revenue share (inflated termination fees) be lowered in stages to zero. BT will set the standard (under Ofcom's control) and everyone else will be obliged to follow, as with 0870. Dropping the value in stages will give users time to gradually adjust their costings. This is necessary as, unlike with 0870, they have nowhere to go; their only alternative is the big step up into PRS.
A gradual move will actually put more pressure on the public sector, and others with reputational interests, to move swiftly to 03 to take the credit rather than suffering the growing pain. Providers will be free to adjust their caller tariffs at whatever stage they wish; good for competition. BT should be freed of its limitations immediately, assuming an undertaking not to increase the charge to above that of "ordinary" numbers.
This is not a fully worked through proposal (my ideas continue to develop), but perhaps a thought-provoking response to another proposal, from "we".