The Politics Show on BBC1 in the West Midlands today was still using an 0845 number, and advising that it was a 'local rate' call. I have complained to the Beeb about this. Let's see what response we get.
Firstly please note that this issue was previously discussed in considerable depth in the summer when the BBC started using some 0370 phone numbers in place of 0870 in this thread:-
You are indeed correct that they must not call any 0845 numbers "local rate" and this is illegal and a breach of ASA guidance, Trading Standards guidance and they must be told to stop it immediately.
The best way to achieve this is to send an email to michael.stock@bbc.co.uk with a cc copy to Director General, mark.thompson@bbc.co.uk and to Director of Vision, jana.bennett@bbc.co.uk, BBC1 Controller jay.hunt@bbc.co.uk, Controller of Editorial Policy david.jordan@bbc.co.uk and Politics Show presenter, jon.sopel@bbc.co.uk
As Dave and others have said for whatever perverse and illogical reasons of their own (I think mainly it is because the 0500, 0844 and 0845 numbers in use by BBC programs are used by subcontractors who the BBC have decided not to give orders to on phone number use) the BBC has only replaced their 0870 numbers with 0370 and its overall policy on the matter is still in disarray. While they have generally changed to using 0370 instead of 0870 I noticed that their Feedback program last night was quoting another 03 prefix - I think it was 0330 for calling it. They also perversely still use 0500 for BBC Radio Five Live phone ins, even though 0500 costs a bomb from most mobile phones. You might want to point out to Mr Sopel the clear irony of the Politics Show still using a contact number which is covert premium rate and which there is huge public opposition to, not to mention the political (with a small p) inconsistency of some BBC numbers having changed away from the 084/7 ripoff and others not having done so.
Michael Stock their Head of Business and Partnerships was co-ordinating the BBC's policy position on this issue and wrote the paper for their Board that led to the main BBC Information contact number changing to 0370. Below is the last communication I had from him on this subject back in the summer. I see no reason not to publish the email as it amounts to an official BBC statement of policy on their current reasons for using phone numbers rather than a personal communication from Mr Stock to myself.
-------- Original Message --------
Subject: BBC 0870 change to 0370 numbers
Date: Fri, 13 Jun 2008 08:53:18 +0100
From: Michael Stock <michael.stock@bbc.co.uk>
I understand your continuing interest in 0870 and also that it may not
be clear to you why the BBC uses different telephone tariffs.
As you know from several emails from the BBC Trust, Programme Editors
and myself, the BBC policy is to completely switch from 0870 to the new
0370 over the summer and the new numbers will start to appear very
shortly. This will benefit a very significant number of the BBC audience
who will be able to call the BBC at the lowest cost.
This change has also been summarised on the BBC website:
http://www.bbc.co.uk/info/contactus/questions.shtml There is no change to our use of other numbers such as 01/02 for
individual premises, 0800 for helplines, 0844 and 0845 for TV Licensing
and BBC Shop, or 0845 used by Local Radio, although that will be
considered when Ofcom reviews 0845 numbers in the future. On the 0871
point, I was grateful to you for pointing out that some independent
programmes were using this tariff for ticketing and I emailed you on
14th April to say I am following this up which I am doing with
colleagues and PhonePayPlus, the regulator which now covers 0871 use.
Ian Fannon of TV Licensing has replied separately to you but TV
Licensing's decision to use 0844 numbers was based on providing the best
value for money for callers and licence fee payers in general. Calls to
its 0844 numbers cost a maximum of 5p per minute from a BT landline and
an average 3 minute call from a BT landline costs less than a second
class stamp. The BBC has an obligation to keep licence fee collection
costs to a minimum and so it is fairer for those who want to call TV
Licensing to pay for it, rather than being subsidised by all licence fee
payers . If people would prefer not to call, then they can contact TV
Licensing us via the website at
www.tvlicensing.co.uk<
http://www.tvlicensing.co.uk/> or write to TV Licensing, Bristol BS98
1TL.
As part of the switch to 0370 I shall ensure that our website
communicates the reasons why BBC uses different telephone tariffs.
Thank you for taking the time to set out your opinions again.
regards
Michael Stock Head of Business & Partnerships
BBC Marketing, Communications & Audiences