Source: FT
http://www.ft.com/cms/s/2/e4e39300-3bec-11de-acbc-00144feabdc0,s01=1.htmlDeal of the Week: Free calls to 0870 and 0845 numbersBy Steve Lodge
Published: May 8 2009 18:09 | Last updated: May 8 2009 18:09
What’s the deal?
TalkTalk is offering free calls to 0870 and 0845 numbers for customers on its monthly phone plans. These “national” and “local rate” codes – which can cost up to 10p or 7p a minute respectively to call from fixed-line phones – are commonly used by businesses for customer information and helplines.
From next month, the Carphone Warehouse-owned provider is including the numbers in phone packages for households that also have line rental through the company.
The deal covers existing customers as well as new ones, and applies to the company’s Essentials plan (which includes broadband internet access) as well as Talk UK Weekend, Talk UK Evening and Weekend, and Talk UK Anytime tariffs.
Is this good?
With households said to spend typically 30 minutes a month phoning “non-geographic” numbers, having these codes included in phone plans could save several pounds a month.
TalkTalk is already particularly competitive for packages combining home phone and broadband, according to Moneysavingexpert.com, the consumer website.
The improved deal follows a similar move by BT, the market leader, to include 0870 and 0845 numbers in its call plans earlier this year, benefiting 14m customers.
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We mustn't get carried away here! Including 0845 and 0870 calls in inclusive tariffs does nothing to alleviate the underlying costs for these types of numbers which must be passed back to the caller.