Further investigation has confirmed that Talk Talk does not regard calls to 03 numbers as "local calls".
This does indeed reflect the thinking of Ofcom as shown in the relevant sections starting on page of 18 of its
statement on introduction of the 03 range. Circumstances have however overtaken this thinking.
Many public sector bodies have adopted 03 numbers for local services. Perhaps the most notable example is the Metropolitan Police. Its
announcement of the new number includes the statement "
Calls from any network will cost no more than those to 01 or 02 numbers, and also count as part of any bundled minutes". This is rendered untrue by the Talk Talk move, as apparently Talk Talk does not regard Londoners calling the Met Police as being a local call.
It is most important that this be addressed swiftly as the re-introduction of distinct local rates undermines attempts to persuade local public sector providers to move from 08 to 03 numbers. As suggested by others, attempts must be made to persuade Talk Talk to simply add 03 to the group of numbers treated as local rate for all callers. In the light of adoption of 03 numbers by local public service providers, Ofcom should be encouraged to either treat 030 and 034 differently (the later was proposed at one stage) or find some other way of avoiding this damage to the standing of 03. As the whole purpose of 03 was to provide confidence to callers, it cannot allow this to be undermined in this way. Ofcom must either actively discourage local public service providers from using 03 or ensure that this does not create problems.
It is not my habit to publish private correspondence in this forum, but members can be assured that all possible steps will be taken following the bank holiday.