This is only a proposal and has not been approved or reviewed by the site admin yet

I have been in contact with the site administrator, and it seems that as I suspected he is very busy and has not been able to give his full attention to the site, I have said that I would work on some site redesigns and logo re-branding, and I wanted to share my solutions so far with you guys and see what you think...

First for the logo, I have tried to keep the existing colour scheme and obviously the name is there still too, however I have explored the idea of using an icon to make the site more recognisable.

This is a few of the final logo's I produced...



As you can see they all use visual language to communicate the sites name, and the idea would be that only when your not on the site would you see the words say no to 0870 printed (with or without the logo).

It draws on the ideas of a speed sign, no smoking sign and a speech bubble to create what should be a quite easy to understand logo.

The logo lacks wording and is therefore reinforced by the title and url of the page but would only be used as an icon on the website, else where it would be used with type next to it stating the site name.

I then took a look at the site structure, its very cluttered, the advertising is not effective because it links to sites which advertise the opposite of what this site is about.

Better targeted adverts in fewer places but better placed will help the site pay for its running.

This is my proposal for the new decluttered home page...



As you can see everything is cleared away and there is a search box on the home page reducing the amount of clicks to get to information and making the site easier to use, also by default only one box is shown, by using smart processing in the background it will search for numbers if numbers are entered and companies if letters are entered.

You can see the redesigned favicon also...



It uses a square version of the icon which is better suited to the tiny 16x16 pixel image that a favicon is.

Another thing the site owner is keen to get done is the mobile versions, and with the recent announcment of a iPhone app its clear the site needs to provide such a option for all mobile users...

WAP versions will only allow searching and will have limited graphics to improve speed, only one graphic on the front page to brand it and then again a smaller graphic on the results.

Colour WAP phone:


B&W WAP phone:


WAP phone:


The iPhone version will be slightly different as it has a banner ad and would be formatted for the iPhone display but essentially the same.



As before these are only mock ups and have not been seen or approved by the site admin so things may change but I wanted to get some feedback from other users on the proposal.

Could you explain why your message making these proposals does not fit on my normal screen.   All the other messages on this Forum fit perfectly well.    What have you changed?

I quite like logo 5 as it is. I think the speech bubble gives the impression of discussion about the issues involved, perhaps?

However, I think the website looks too "Google". While I agree that it is good to be able to easily look for numbers etc., the home page is a bit too plain for my liking.

Not that I know anything about web designs, but would a coloured back ground look better, rather than the white?

As I said I am not an expert on this by any means, but when I look at various sites the ones that are bold look more inviting to me. I am not suggesting a deep colour . Just a couple of  ideas but perhaps it is not practical.

catj wrote on Jun 29^th, 2009 at 6:34pm:


Why aren't they treated the same? I thought they were.

I think that the blurb (or an amended version) on the homepage could be moved to an 'about' page. In the early days of the site it was probably relevant because people didn't know about the topic.

But now people do and get directed here by others, possibly after getting a nasty surprise in their telephone bill.

So yes, the search box should be on the homepage, and the current search url should redirect to the new location.

One issue that demands serious consideration, especially if a re-launch (or something approaching it) is being reconsidered, is the name.

Ofcom proposals regarding 0870 come into effect on 1 August. It is highly likely that BT will revise its tariffs to charge for calls to 0870 numbers at the same rate as calls to geographic numbers. others may follow. BT has already anticipated this change by including 0870 calls in packages.

We do not yet know how widespread the changes will be, however a sizeable number of revenue sharing beneficiaries have already changed to 0871, 0844 etc. in anticipation of this change.

0870 used to be the most clearly recognisable point of the revenue sharing rip-off, however, partly due to the campaign associated with the site, that problem has been seen to have been addressed, although we do not yet know how effectively.

I would strongly advise that careful consideration be given to the focus of the site, in the light of these developments, before investing too much effort in a brand name that may not have the value that it once did.

The historic connection with "saynoto0870" must not be lost, however it is important that the site does not become seen to be irrelevant.