Hello

I was introduced to your site by a friend and I think it's such a fantastic resource. I have been frustrated for quite some time about being forced to pay over-the-odds to call companies who make money from my custom in other ways already! So, thanks..

Something that worries me though, and I'm sorry if it's already been raised/covered, is it appears that this site is indirectly funded by the very companies without whose existence we wouldn't need a site like this. The ads appearing at the top of each site page link to companies offering 0845/0870 etc numbers, using the lure of a quick-buck-to-be-made (at your site user's expense, ultimately)..

Is there any way of making things slightly less hypocritical/unethical?

Regards

Chris, Manchester

There are many ethical questions raised by this website.

One could say that the publication of geographical alternatives for use by those who are greatly dissatisfied by revenue sharing numbers diverts the energies that they could be deploying to campaign against their use, for the benefit of those who do not have access to this site.

The site represents a worthy commercial venture. It is not a not-for-profit or charitable enterprise supported by subscriptions or donations, even though it relies on voluntary support.

Like all sites that provide a service to save people money it actually relies on that which it claims to oppose, not only for specific advertising, but for its very existence. The fewer the cases of ripoffs, the fewer hits, the harder it would be to support the site.

The ethics are a matter for the site owners, partly for the sake of securing the voluntary effort on which it relies. As a user and forum member, I simply say thank you to all. If I demanded ethical purity or perfect alignment on the part of all those with whom I engaged I would not be able to live in this imperfect world.