Thanks for the copied table Dave.
Here is my attempt at analysis - anyone is free to approach it differently.
Is it fair to ignoring the call connection fee, which we may assume to deliver a constant margin, and the vagaries of some of the evening and weekend termination fees?
If so, then we can take an
average on cost of
4.470
vs.
2.984
- a
33%
reduction, against price reductions of
24%
and
13%
,
Again ignoring the reduced evening and weekend termination fees, we can look at the
BT margin.
On daytime calls this fell from
8.530
to
8.316
, but increased as a percentage from
66%
to
74%
.
Likewise for evening and weekend calls, a reduction from
2.530
to
2.316
, but an increased percentage from
36%
to
44%
.
This is allowing for BT's own call origination costs to be covered by the call setup fee. I have not allowed for the fact that many BT calls to mobiles would have been made under its discount scheme, where the previous margin would have been lower. I am told that this scheme is now being withdrawn, rather than adjusted to reflect the new rates. The actual increase in BT's margins on calls to mobiles will be greater than that given above. There is no reason to suspect that call volumes will reduce, if anything they would be expected to increase, boosting BT's earnings yet further.
It is fair to say that callers are paying
less and the other telcos who have not passed on any of the saving are obviously
more guilty of profiteering. It would however appear that BT's net earnings have been
increased as a result of its efforts in the TTR campaign.
We now must wait to see how the mobile companies react to their income being reduced whilst that of the landline companies has increased.
It appears that the warfare between BT and all of its competitors, landline and mobile, is hotting up. This does not augur well for achievement of agreement on any of the measures to increase visibility of non-geographic call charges.