I found out that Wembley Stadium had introduced 0844 numbers a couple of years ago and started the thread
Wembley Stadium not expecting international calls. Whilst this thread we are on now is for finding an alternative, feel free to comment on the other one on the total rip-off of that British Football Association chooses to use premium numbers.
The main switchboard number (which answers with a menu) for Wembley Stadium is listed in our database as 020 8795 9000 (or 9600) which is identical to the
published rip-off number 0844 980 8001.
This will probably be a suitable number for you to use. The 0844 980 8200 number you have provided answers with a menu voice by the same female and she introduces it as the "Football Association".