Warrantywise wrote on Dec 7
th, 2009 at 11:37pm:
My only gripe with this at the moment is that a vast majority of people do not commonly recognize the 03 number as costing the same as an 01 or 02 number and therefore it could affect our incoming calls and have the opposite effect than it is supposed to! As i hope you can see, we do everything to comply with TCF (treating customers fairly) requirements and my overall aim is to be as consumer friendly as possible.
See the
Hall of Fame - Private Sector. From there you can get to the Public Sector Hall of Fame, which is considerably fuller!
It is a problem, particularly in the private sector where perception is reality rather. It's difficult for me to say how widespread awareness of 03 numbers are. I hope that as public sector organisations start to use them, the public will become aware and more of the private sector will use them.
Warrantywise wrote on Dec 7
th, 2009 at 11:37pm:
The only problem with our 01282 number is that the majority of consumers have unfortunately come to expect 0800 and 0845 numbers from larger companies and associate local numbers with smaller organisations...
Again, unfortunately it's perception being reality I suppose.
Bear in mind that 0800 is actually only of
benefit to landline callers who pay for their calls at the time of ringing (or payphone callers). Mobile callers are almost always disadvantaged and landline callers with inclusive tariffs it makes no difference whether it's 01/02/03 or 0800.
I certainly think you should give consideration to including both sets of 08 and 01282 numbers at least on your website and probably in your printed literature.
The
GEM Assist T&Cs does just that. The AA has also recently
published alternative 01 numbers for breakdown emergencies and membership enquiries.