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School Information Lines (Read 20,916 times)
SilentCallsVictim
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Re: School Information Lines
Reply #15 - Nov 12th, 2010 at 2:20am
 
ikr2 wrote on Nov 11th, 2010 at 9:03pm:
Yes it's an 0844 770 number so PG6 banded according to Virgin media with the costs you describe.

We have an undertaking that they will get fresh quotes to restore a purely geographic number with some sort of automated system attached to it. They want to allow parents to access recorded messages for routine information to take some of the pressure off the school office.

Edit: The latest school newsletter claims that "Calls cost a maximum of 5p per minute from a BT land line (1p more than a standard local call). Others providers may vary, and in some cases calls are included in call plan contracts."

Is the last bit true?

In answer to the direct question - if it is alleged, then one must assume that the author is not a liar. I do not however know of any case - certainly none of the providers listed above include them. Ignore Virginmedia "Talk Anywhere"; that is a prepay bundle purely for high cost calls, not an "unlimited" call plan package.

There is a very serious schoolboy error in the first part of the statement. The word "maximum" should be "minimum" and it assumes consideration of calls having a near infinite duration where the effect of the call setup fee has become insignificant. A one minute call costs 16p per minute, a two minute call 10.5p per minute  etc. approaching 5p per minute as the duration approaches infinity. Students may like to calculate how the pence per minute rate falls below 5.1 at 1 hour 50 minutes and 59 seconds. Someone awarded a detention could be given the task of working out when it reaches 5p per minute!

I am sure that the Head of Mathematics could explain this to the editor of the school newsletter. The Head of History could advise that the distinction between rates for local and national calls disappeared from residential call charges in 2004 and the BT rate for a non-inclusive geographic call has not been 4p per minute since 30 November 2008. At that time the setup fee was 7p and there have been 7 price revisions since then, with the next to come on 3 January 2011. (If the school newsletter is a biennial publication, then it is just possible that the latest edition is accurate.)

The Head of Home Economics will point out that if BT customers were to call before 7am or after 7pm their local calls would almost certainly be free, whereas the cost of a call to a 0844 number is the same at all times. They would also advise that if calls are regularly made during weekday daytimes, it is probably most unwise not to subscribe to the Unlimited Anytime Call Plan.

The phrase "other providers may vary" is a classic piece of marketing newspeak - a topic to interest the Head of English. What it should say is that no other provider is prohibited by regulation from making money from its rates for these calls. Those who offer calling services to those with BT lines may mirror BT charges, but no other sane provider would fail to make a proper margin where it was allowed to do so.

The implication that parents are paying 1p per minute towards the cost of the service is grossly misleading. Their telephone company is paying around 4.5p per minute and would be expected to pass this on both directly and by the exclusion of these calls from reduced rate or inclusive deals. If the "premium only" BT rate of 5p per minute were set against the correct (current) "penalty rate" of 6.4p per minute for those who call outside the terms of their BT call plan, then the fact that apples were being compared with bananas would become obvious, as the school is not paying the parent 1.4p per minute for calling.

The fact that BT rates for 084 numbers are regulated and that it offers ordinary calls through call plans to cover the periods when the phone is used, applying penalty rates at other times, makes BT rates totally unsuitable for use as an example.

When the quotes come in from NEG for a purely geographic number, the extent of the subsidy being derived from callers will become apparent. If technical issues cloud that matter, ensure that a true like-for-like quote for a 03 number is obtained.
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Re: School Information Lines
Reply #16 - Nov 12th, 2010 at 1:52pm
 
ikr2 wrote on Nov 11th, 2010 at 9:03pm:
We have an undertaking that they will get fresh quotes to restore a purely geographic number with some sort of automated system attached to it. They want to allow parents to access recorded messages for routine information to take some of the pressure off the school office.

One must wonder why it is that they haven't offered something like this on a geographic number. Such a recorded message could run in tandom with a written one on their website.


ikr2 wrote on Nov 11th, 2010 at 9:03pm:
Edit: The latest school newsletter claims that "Calls cost a maximum of 5p per minute from a BT land line (1p more than a standard local call). Others providers may vary, and in some cases calls are included in call plan contracts."

Is the last bit true?

This is the sort of twaddle we see all the time. The topic is quite complex, as there's no simple (one sentence) answer and I've been thinking about a suitable analogy.

The cost of a lottery ticket is less than the cost of a can of fizzy drink. The statement is true because in some places such as airports and railway stations, the cost of a can of pop is more than £1. However, it's not representative because the price of fizzy drink in general is much lower than this.

Not sure how much that helps, so I'll return back to the subject of the cost of phone calls:
  • Calls cost a maximum of 5p per minute from a BT land line
    • The maximum call cost to 0844 g6 numbers from a BT line is 5 pence per minute.
    • The minimum call cost to 0844 g6 numbers from a BT line is also 5 pence per minute.
    • The lowest charge made by any provider (including BT) to these numbers is 5 pence per minute. Thus, substituting the word "maximum" for "minimum" would allow this to apply to all telephone providers.
    • Chargeable (non-inclusive) calls with BT incur a call set-up fee of 10.9 pence. I'm not sure how long a typical call to this 0844 number lasts, but if it's less than 2 minutes and 11 seconds, then the call set-up fee will be greater than the "per minute" element of the call charge, yet it gets no mention whatsoever in this statement.
  • (1p more than a standard local call)
    • For quite a number of years now, call packages have been available which, for a fee, all calls to local and national geographic numbers to be made for no extra cost. These calls are typically referred to as being "inclusive".

      The falling cost of call packages that have inclusive daytime geographic calls, combined with the sharp increase in the cost of geographic calls on non-inclusive packages means that the number of call minutes one needs to make in order to break even (and move up to the inclusive tariff) is much much lower. Thus, the normal call charge to a geographic number is zero pence.

      In all cases, the cost of calling 0844 numbers from BT lines remains the same and they are never part of inclusive allowances. So the (maximum) cost of a call to the 0844 number from a BT line is 5 pence per minute plus 10.9 pence call set-up.
    • The cost of a geographic call with BT, where such calls are chargeable rather than inclusive, is 6.4 pence per minute plus a call set-up fee of 10.9 pence.

      Thus, the 0844 number is cheaper for BT customers who make few calls during the daytime (and therefore don't subscribe to the Anytime Calling Plan). Such people are likely to be out all day (which would explain why they make few calls during that period) and therefore would call from their mobile phone.
  • Others providers may vary, …
    Err, no, it's the other way around; BT's prices are the exception rather than the rule. BT's retail call prices for 0844 numbers are held low by regulation, whereas those of other telcos are not.

    Telcos we make calls with are retailers and they incur wholesale prices to connect calls. BT (as a retailer) puts only a tiny mark-up on 0844 calls and this is limited due to regulatory dictate. Thus, when it sells the 0844 product in its shop, its retail price is about the same as the wholesale price it paid to stock it. For more on this, see SilentCallsVictim's blog posting BT charges may vary from others.
  • …and in some cases calls are included in call plan contracts
    I've heard that any provider that included 0844 calls in unlimited packages would be committing financial suicide.

    Any provider that did so would likely become the victim of people creating Artificial Inflation of Traffic. That's because there will be those who will get themselves a 0844 phone number that pays them revenue. They will call the number at no extra cost to themselves to generate revenue. The telco that has included these calls in a package will be liable for the higher wholesale charges, but won't be able to easily recover a penny from its subscriber. It would have to sharply increase the cost of its packages to make up, putting itself at severe disadvantage to its competitors.

I hope this is useful. I've broken it down and used bullet points in an effort to make it easier to follow.

As you can see, there are a number of interwoven issues that must be considered for appreciation of what's happening. If you have any further questions, post away.
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« Last Edit: Nov 12th, 2010 at 4:12pm by Dave »  
 
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SilentCallsVictim
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Re: School Information Lines
Reply #17 - Nov 12th, 2010 at 4:05pm
 
I hope the OP and others are now able to understand the issues having had them addressed in two separate ways.


I will add just three comments to qualify and extend Dave's excellent contribution, made in a perhaps necessary attempt to clarify my contribution.

* The "call setup fee" (or "connection charge", the terms vary) must be seen as an inherent part of the "call cost", not some additional charge that need not be mentioned. It is not possible to express the cost of a telephone call from a landline as a flat rate per minute. No landline call provider has any such tariff.

** The offering of residential telephone service from BT and others is based on the concept of a Call Plan, with calls to "ordinary" numbers (of up to one hour) included during the time when the telephone is used. It is wrong to think of the "Unlimited Anytime" Plan as some chargeable extra service (perhaps for heavy users); it is the plan which all those who make calls at any time (i.e. not only during the evening and weekend) should select.

*** It is wrong to describe the "penalty charge" applied to those who make otherwise inclusive calls outside the terms of their Call Plan as "standard". The standard charge for a call to a geographic (or 03) number, under the terms of a contract for normal domestic landline or mobile telephone service, is ZERO.


I applaud Dave's attempt to find a suitable analogy. Unfortunately the complexity of telephone tariffs, with the largest call provider being wholly atypical due to the effect of regulation and therefore unsuitable for use as an example, is unequalled in our common experience. Given the possibilities for a complex situation to be misrepresented (as must be the case with any attempt to present simple clear information about costs) there is no analogy that is fair and truly equivalent.

Ofcom will shortly be publishing a consultation on proposals to revise the regulatory structure. Let us hope that once such proposals have been implemented the situation will become clearer.
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