floella2 wrote on Jan 9^th, 2010 at 4:18pm:

True, but most know about 0200 222 0700 and/or 0200 222 0900 by now.

I would question the assertion that "most" football fans know about dial through numbers.

I got a list of BBC 0845 numbers from a FOI request last year, I remain ready to share this with anyone with the time to do something about it.

The 0845 numbers for local radio stations were introduced at the time when this enabled those outside the "local" call area for the studio to call in at "local" rate. At the same time national services were given 0870 numbers. The latter were all replaced with 0370 numbers some months ago. Although it is many years since this benefit has been significant (local rate disappeared 6 years ago) the local radio stations have still not got around to sorting out this problem and the national organisation has been reluctant to take the blame for forcing "local" stations to change to numbers that would cause some to incur an increase in cost. The bullet needs to be bitten, but it is hard to know whether each station has to be targeted separately or whether this could be done for the BBC as a whole. I would doubt that the benefit of revenue share would be seen as significant; in the context of the costs involved it will be seen as very small.