floella2 wrote on Jan 9
th, 2010 at 4:26pm:
Magic FM was on in the car the other day. The DJ gave out their 0871 scam number, mentioned that calls from other networks will be significantly more, then said 'its not our fault, blame your network provider'
What a muppet!
Not quite. BT are restrained by regulations from taking a proper margin on these calls - that is why their rates are artificially low. There are however some providers who crank up the premium to way beyond what gets passed on to the company that gives Magic FM a good deal on their telecoms.
We (at least I) hope that Ofcom will lift the constraints on BT and impose a limit on the level of the markup (over the cost of a geographic call) that all providers may impose.