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CAP/ASA Guidance on 0845/0870 pricing information (Read 19,274 times)
Dave
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CAP/ASA Guidance on 0845/0870 pricing information
Mar 16th, 2010 at 2:03pm
 
Guidance on pricing information for 0845 and 0870 numbers was changed just over a year ago to reflect the changes to BT's tariffs which saw 0845 charges brought down below that of geographic calls:

http://cap.msgfocus.com/q/16COL8tNfEj/wv
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SilentCallsVictim
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #1 - Mar 16th, 2010 at 3:31pm
 
Saynoto0870 should urge the CAP to wake up to the fact that BT is neither the sole, nor even the dominant, provider of telephone service in the UK.

To base rules for advertising around the marketing (i.e. consumer pricing) activities of a single service provider is perverse and improper.
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floella2
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #2 - Apr 15th, 2010 at 7:02pm
 
SCV - I agree entirely.

In another thread I asked if companies listing the call rates from a BT landline were breaking unfair competition rules by persistently promoting one supplier over the other.

An increasing number of people, approx 15% (population not households) no longer have ANY landline anyway.
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #3 - Apr 15th, 2010 at 7:16pm
 
floella2 wrote on Apr 15th, 2010 at 7:02pm:
An increasing number of people, approx 15% (population not households) no longer have ANY landline anyway.


So, does that mean that 15% (population not households) do not have a broadband connection? I thought you had to have a landline to have broadband. Huh
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CJT-80
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #4 - Apr 15th, 2010 at 7:59pm
 
sherbert wrote on Apr 15th, 2010 at 7:16pm:
floella2 wrote on Apr 15th, 2010 at 7:02pm:
An increasing number of people, approx 15% (population not households) no longer have ANY landline anyway.


So, does that mean that 15% (population not households) do not have a broadband connection? I thought you had to have a landline to have broadband. Huh


Sherbert, my limited Internet knowledge, extends thus far: Virgin Media provide cable only Internet, and it can be sold without it's landline service, also there is a rise in the number of mobile broadband users, which also do not need/require a PSTN (Landline) connection or service.

To have home ADSL Broadband a landline IS required however.

I hope this helps.
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CJT-80

Any comments made are my own and are not those of SayNoTo0870.com
 
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SilentCallsVictim
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #5 - Apr 16th, 2010 at 1:07am
 
The latest data from the Office for National Statistics (August 2009) states that 63% of all UK households had a broadband connection.

The trend suggests that this may be increasing by a few percentage points per annum. It is therefore very likely that over 30% (not 15%) of UK households still do not have broadband.


Whilst on the subject of official statistics, according to the latest (q/e December 2009) Ofcom Data Tables, the percentage of landline call minutes placed through BT was down to 41.2%, and of overall minutes to 23.1%. (The "Call volumes by Operator" data for mobiles is understated, which inflates the overall BT percentage. Furthermore, it is not split between residential and business, so one cannot give a figure for the BT share of the residential calls market. CAP guidance does of course cover advertising aimed at businesses.)


It is demonstrably wrong and improper for so much to be based on the particular (and partially regulated) marketing practices of a single provider in a diverse market. I only offer these figures for interest; in my view it would still be wrong even if BT had around 80% of the telephone calls market, rather than the 20% which it actually has.
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sherbert
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #6 - Apr 16th, 2010 at 6:32am
 
floella2 wrote on Apr 15th, 2010 at 7:02pm:
An increasing number of people, approx 15% (population not households) no longer have ANY landline anyway.


If that is indeed the case, then the 15% must rely on their mobiles, then those people  are as just as bad as the companys that use 08 numbers as it costs more to phone a mobile than a landline
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sherbert
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #7 - Apr 16th, 2010 at 6:36am
 
SilentCallsVictim wrote on Apr 16th, 2010 at 1:07am:
The trend suggests that this may be increasing by a few percentage points per annum. It is therefore very likely that over 30% (not 15%) of UK households still do not have broadband.




No one has suggested that 15% of UK households do not have broadband. What was suggested was that 15% do not have a land line
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SilentCallsVictim
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #8 - Apr 16th, 2010 at 10:52am
 
sherbert wrote on Apr 16th, 2010 at 6:36am:
No one has suggested that 15% of UK households do not have broadband. What was suggested was that 15% do not have a land line

I was reponding to the question:

Quote:
does that mean that 15% (population not households) do not have a broadband connection?

The only figure I could find was for households (37%), not population. Clearly the raw population percentage would be higher, as many will benefit from a connection that they do not actually pay for themselves. One could speculate as to whether there is any difference in the average size of households that have broadband as against those who do not. I would suggest that smaller households are less likely to have broadband, so the percentage of the population without access to fixed broadband at home is probably smaller than the figures given.

I do however conclude my quoted posting by commenting that the issue here is with BT prices. These are not enjoyed by a sufficient proportion of the population to make them worthy of exclusive consideration with reference to rules about pricing assumptions in advertising.


sherbert wrote on Apr 16th, 2010 at 6:32am:
those people  are as just as bad as the companys that use 08 numbers as it costs more to phone a mobile than a landline

This is a fair point. Under the present regime, all mobile users (not just those without landlines) benefit from a subsidy paid by those who call them, in the same way as those who use 08 numbers. (In the case of 080 users, their only benefit is in not meeting the full cost of incoming calls from mobiles.)

One could however argue that mobile users have no alternative; they cannot opt to meet their share of the cost of incoming calls under the present regime. The same applies to 080 users who wish to be "free to caller".

Those who use revenue sharing and PRS 08 numbers have however had the option of 03 for two years now. It is also likely that the same service could always have been offered using geographic numbers, although possibly at greater expense than with 03, and in some cases at a greater cost for some callers.

It is the choice to opt for subsidy from callers that is the focus of criticism, especially (as is commonly the case) where this done dishonestly. There are few of us who offer our mobile number and claim that it costs no more than a call to a geographic number.
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #9 - Apr 28th, 2010 at 9:52pm
 
Dave wrote on Mar 16th, 2010 at 2:03pm:
Guidance on pricing information for 0845 and 0870 numbers was changed just over a year ago to reflect the changes to BT's tariffs which saw 0845 charges brought down below that of geographic calls:

http://cap.msgfocus.com/q/16COL8tNfEj/wv


This is clearly quite outrageous given that 0845 calls are still excluded from bundled minutes on almost all mobile phone call packages. Angry Angry Angry
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #10 - Dec 2nd, 2010 at 4:26pm
 
Would you agree that companies publish this in such a way as to make the cost of the call appear negligable to many people? (After all they would hardly say 'calls from T Mobile will cost 40p per minute, calls from landlines may be considerably less...' lol)

SCV states that 'Saynoto0870 should urge the CAP to wake up to the fact that BT is neither the sole, nor even the dominant, provider of telephone service in the UK.' AGREE ENTIRELY!

Sherbert asks if 15% of the population do not have broadband, in actual fact 73% of households currently have an internet connection (type of connection not stated) http://www.statistics.gov.uk/cci/nugget.asp?id=8

My question is this: (Please stick with me here - I am looking somewhat outside of the box)

What is the legal stance when Government Departments are advertising BT as a Telephone Provider on practically all of its publications? Is this not unfair on other providers?

I personally feel it must surely be illegal but I cannot find the rules on the matter! If it is illegal and we can challenge it, it would open up another avenue to push harder (with a different tactic) for 03xx numbers as is could possibly remove the need for them to publish such information about BT.

If anyone can find the law on this matter I will PERSONALLY notify every single telephone provider in the UK and get them to do the donkey work for us!!!!!
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #11 - Dec 2nd, 2010 at 5:18pm
 
Pricing stated at "BT rates" is detailed in the National Telephone Numbering Plan, part of the legal framework for how the UK telephone system is administered.

http://stakeholders.ofcom.org.uk/binaries/telecoms/numbering/numplan080410.pdf

http://stakeholders.ofcom.org.uk/binaries/telecoms/numbering/numplan280710.pdf



The wording is just about to be changed, to accommodate the increase in VAT rates in January.

http://stakeholders.ofcom.org.uk/consultations/numbering-plan-changes/

http://stakeholders.ofcom.org.uk/consultations/addendum-numbering-plan/

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« Last Edit: Dec 2nd, 2010 at 5:21pm by catj »  
 
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #12 - Dec 2nd, 2010 at 5:40pm
 
floella2 wrote on Dec 2nd, 2010 at 4:26pm:
Sherbert asks if 15% of the population do not have broadband, in actual fact 73% of households currently have an internet connection (type of connection not stated) http://www.statistics.gov.uk/cci/nugget.asp?id=8



Of course, no one is taking into account the number of people that who do not have internet connection but go to the public library or internet cafes (or even use a friend's) to use the internet.
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SilentCallsVictim
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #13 - Dec 2nd, 2010 at 6:28pm
 
Another point to consider is that Ofcom will very shortly (in the next couple of weeks) be launching a consultation on proposals that will (probably) do away with BT's special position in the National Numbering Plan, and the associated regulation of its retail prices.

Powers for Ofcom to regulate the retail prices of all providers are contained in a live EU Directive that is planned to be incorporated in UK law in the Spring of 2011.

The proposals, along with other non preferred options presented in the consultation, will outline how Ofcom proposes to retain control of pricing for calls to Non-Geographic Call Services (NGCS) other than through rigid regulation of the charges levied by what was once the monopoly provider.

It is my fervent hope, and I have lobbied strongly for it, that the consultation will include a clear and simple explanation of the status quo. I maintain that this will not only be important so as to enable consultation respondents to appreciate the options for change in context, but also to provide a proper understanding of the situation as it will remain over the lengthy period before any proposals can be confirmed and then implemented.

(Please let nobody question any way in which Ofcom currently regulates the charges of all providers. Some of Ofcom's powers are like fairies - they only exist because people believe that they exist - the Tinkerbell effect.)
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Re: CAP/ASA Guidance on 0845/0870 pricing informat
Reply #14 - Dec 3rd, 2010 at 3:09pm
 
Yawn.

Whatever sham of proactivity Ofcom may try to create all of the scams will remain firmly in place as happened with 070 numbers despite earlier promises by Ofcom to take action.
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