dandy wrote on Aug 9
th, 2010 at 9:51pm:
So the use of an 0845 number is a financial one, but still not 100 % clear why companies/services need to rely on such numbers, how did they manage before such numbers could be used for revenue ? Any answers ? ( Does this need to be in a different post ? ).
Companies often cite that they need a 0845 number because it allows them more flexibility to route calls. For example, routing calls to another office may form part of a disaster recovery plan or in the event of a fire evacuation.
In 2007, largely as a result of this campaign, 03 numbers were introduced. These provide exactly the same technical/operational benefits as 0845 (and 0844 etc) numbers, but without passing back some of the service costs onto callers.
Prior to this time, having such routing facilities on a non-geographic number meant taking a subsidy from callers. This covered the cost of the 0845 number delivering calls to the destination 01/02 number(s).
So organisations were quick to say that they needed these facilities, but they didn't have to pay for them. Like Anxiety Alliance does, they trumpetted calls as being charged at "local rate" so as to paint the picture of costing no more than a normal "local" call.