This isn't a surgery saying "no" to 0844, but a Foundation Health Trust. North East London Foundation Trust (NELFT) currently uses a block of 0844 numbers and these are due to be replaced with 0300 ones on 2nd April.
Here is the recent news release:
Quote:New telephone numbers at NELFT2012-03-09 13:59:00
NELFT telephone numbers that currently begin 0844 600 will change to 0300 555 on 2 April.
Both the existing 0844 and new 0300 telephone numbers will work until the final switchover at the end of June.
NELFT trust head office number will change to 0300 555 1200.
Why we’re changing our numbersWe have decided to change the numbers in response to feedback from our service users.Nowadays, many people prefer to call NHS services from mobile phones rather than landlines and 0844 numbers aren’t always included in call packages. This can make the calls more expensive than local numbers or 0300 numbers.
Calls to 03 numbers cost no more than calls to a local number beginning with 01 or 02 and are often included in inclusive minutes and discount schemes from phone providers.
…
The reason given for the change is clearly given as being feedback from users. It does not make any mention of the requirement to comply with the
Directions to NHS Bodies concerning the cost of telephone calls, even belatedly. This came into force on 21st December 2009 and gave Bodies exactly a year in which to comply, but NELFT carried on in defiance.
Is this the future NHS where service providers respond to feedback from "customers" instead of the current one we have where the first principle is that services are free at the point of need, funded by general taxation?
Coming back to the subject of misuse of Business Rate phone numbers, the
contact page states:
Calls from a BT landline will be charged at the standard local rate.
Calls from other landlines and mobile providers will differ in price.The prefix used by NELFT is 0844 600 and this is g8 charge rate which is 1.02 pence per minute at all times from BT lines. The statement about price to ring the 0844 number is greater than the actual price as calls from BT are less than the
"standard" local rate which is 4.032 pence per minute during weekday daytimes.
The reality is that since 2004 residential BT customers have not paid "standard" rates for geographic calls due to the fact that "discounted" Calling Plans (formerly BT Together Options) were made the norm. Of course, calls to NELFT's 0844 numbers have never been open to any BT discount, as by their very nature, BT discounts are not permitted as they would reduce to the level of Service Charge from which it benefits via its communications provider.
NELFT has clearly been one of those organisations that misuses Business Rate numbers, not only because being an NHS Body it shouldn't be levying a fee in the first place, but because it favours some customers of one particular telephone provider, when as a public service provider it should not be acting in such a way.
It lives in the dark ages by harping back to BT "standard" rates, which are essentially defunct "pre-competition" rates. To give it its due though, it does recognise that the charges made by other providers
will differ. Many misusers simply say that others "may" differ.