bazzerfewi wrote on Mar 14
th, 2011 at 1:37pm:
I AM TOTALLY APPOSED TO 0845 NUMBERS BUT THE REASON THEY ARE USED IS BECAUSE OF THE TELCOS PROMOTING THEM
...
So Ofcom should get their act togeather and develope a plan that works for both the caller and the recipient
This is all a hang-over from the days when BT was the dominant provider and could not pass on the premium cost to callers. This meant that users had the benefit of non-geographic numbers and the associated advanced features at no cost to themselves, or those who actually called them. As BT continued to make a profit, the cost was (indeed still is so far as BT is concerned) met by telephone users in general.
It is natural that telcos would promote them under those circumstances, but they still do so, failing to advise that the situation has changed substantially. BT is still subject to this regulation, but it now originates only around 40% of non-business calls from landlines, which account for only around 60% of all non-business calls. This makes the BT share of the non-business calls market around 24%.
When a non-geographic number is selected, the user (known as the Service Provider - SP) can pick it from a price band which determines the amount their telephone service provider (the TCP) receives for each call minute. Essentially, this is the rate that BT must charge for the call, it cannot add its own charge. Other providers are free to add their own charge to give whatever rate they advertise. We therefore have the Service Charge (to the benefit of the recipient) and the Access Charge (to the benefit of the originating telephone company) bundled together.
The Service Charge which callers pay (except with 03) first subsidises the cost of the advanced features on non-geographic numbers, so it is only any residue that gets passed on as "revenue share". (If call volumes fall well short, the user may actually get a bill.)
Because this is the way that non-geographic numbers have always been financed, operators generally apply the same model with 03 numbers, charging by the call, rather than as a simple rental charge. I am not sure whether Ofcom should intervene to determine the basis on which telcos charge users of 03 numbers for their services.
In general, I do not believe that the terms of the commercial relationship between the TCP and the SP should be a matter of any concern to the caller. Ofcom should only intervene if there is a serious problem that could be effectively addressed by regulation. If 03 users are unfairly denied the option to pay for their service other than by paying to receive calls, then they should make a case for Ofcom to intervene.
The level of the Service Charge paid by the caller, according to the number selected by whoever they are calling, should be all that matters to them, regardless of how it is distributed. The Access Charge added by their own telephone company is another separate issue.
Ofcom proposes that the existing arrangement (using the terms given above) be made transparent under what it calls the "unbundled option" presented in its (now extended) current consultation. The key feature of the proposal is that the Service Provider be required to declare the Service Charge that they have selected to be imposed on the caller. They will also be required to refer to the Access Charge imposed by the caller's own telephone company.
The telephone companies will also be required to make their Access Charge simple to understand and clearly presented. Whilst these proposals are nothing like as radical as some advocate, I believe that if they are properly implemented then the transparency will have an effect on the way in which these numbers are used. Present patterns rely heavily on misrepresentation, ignorance and misunderstanding of complex issues.
Ofcom also proposes that the current special regulation on BT be lifted, so that competition can occur on an equal basis (in terms of regulation). Is essence this means that BT will be free to add an Access Charge and it will not be able to hide the Service Charges incurred when calling 0845 numbers in packages, where they are effectively paid by all package subscribers.
If this option is adopted and put into effect, those promoting "Business Rate" 084 numbers will have to point out that the selected level of Service Charge must be declared to callers. In some cases, this may make 084 numbers harder to sell. As the requirements will apply to existing users of 084 numbers, we will have to look out for a possible mass migration to 03, or a return to geographic numbers.
Members may express their views about whether or not this is the right plan in response to
the consultation and / or in the associated discussion in
this thread