This is the expected follow-up to the Ofcom consultation referred to in
this thread.
There is one major error in the PPP announcement.
Quote:... service costing 50p, £1 or £1.50 per minute today may cost users up to 51p, £1.02 or £1.53 per minute (including VAT) respectively, from 4 January 2011
The only prices quoted by PRS users are the MINIMUM (i.e. regulated BT) rates. It is fair to say that the BT rates could not increase by more than is truly attributable to the VAT increase, however users will continue to pay "up to" whatever their provider chooses to charge them.
Given that BT quotes rates to thousandths of a penny, the minimum pence per minute charges will be greater than those stated: (probably) 51.063p, 102.128p, 153.192p respectively. There is also the BT call setup fee, likely to increase from 9.9p to 10.1p to consider. BT also rounds durations up to the nearest minute and call charges up to the nearest penny. A 30 second call to a "50p per minute" number would therefore increase from 60p to 62p. Neither 50p nor 51p per minute are therefore the maximum costs, even from BT.
The whole system of advising retail charges is thoroughly discredited, which is one reason why Ofcom will shortly be publishing its proposals for change. Under the present regulatory regime, PRS users cannot give a reliable statement of call cost, other than the regulated element of the BT rates, as other operators are free to vary their rates as they choose.
As for the "10p" 0871 call, from BT this will cost a minimum of 21p (currently 20p), a five minute call will cost 62p - 12.4p per minute (currently 60p - 12p per minute). My view is that the whole thing is so hopelessly wrong anyway that quibbling over a fraction of a penny is to miss a much greater problem. There will doubtless be many much more significant examples of misleading advertising arising from the VAT increase.
I sincerely hope that the Ofcom proposals, to be published any day now, will allow PRS users to split out their portion of the cost from that charged by the network operator. Many would wish that they could leave out that levied by the government, but the principle of retail prices having to include VAT is now firmly established.