loddon wrote on Dec 22
nd, 2010 at 11:47am:
Another interesting comment posted by "jdavidj" on The telegraph site :---
"jdavidj
I believe the consumer should only start paying for a call-centre call once an operator has been connected. Any time spent queuing, and listening to inane messages about being recorded, unexpectedly high demand etc., should be paid for by the call centre.
I don't pay for the time sitting in a restaurant, only for the food I came to eat - and it costs no more for a slow service. It should be the same for a call centre"
This illustrates one of the fundamental flaws with the design of the NGCS numbers and which it appears the proposals from Ofcom will not rectify.
Given the present design of the telephone network, the flaw is in allowing call centres to hold queues of people waiting to speak to someone. This is based on the principle of having a number (whether geo or no-geo - it makes no difference) that does not connect to a single line. A proposal to ban such facilities under the present design of the network could be put forward, but is unlikely to achieve widespread support as this facility is valued by many callers.
A wholly new method of charging for telephone calls, so that the receiving party pays for the call whilst the caller is on hold is an interesting suggestion. It would be interesting to hear what proposals may be presented for how this could work and what regulations could be introduced to compel such a mechanism (once developed) to be deployed. Would I have to pay for the call whilst I asked my caller to wait so that I could move over to speak on another extension?
If metering of calls were to be deferred until live conversation were taking place, this would make calls to recorded information and answering services free of charge. This and other solutions that did not place the charge on the receiving party would simply make connected calls more expensive.
A more sophisticated approach, which is perhaps aligned to the point being made, is for the "service charge" element of a "Business" or "Premium Rate" call not to kick in until the service is actually being delivered. Again, it would be interesting to hear suggestions about how this could be achieved in practice and how the telcos should recover the cost of the sizable amount of development in metering and billing that would be required.
My own view is that when making such a call one has to judge whether the benefit being delivered is worthwhile for the total cost. The likely duration of the call, including waiting time, is obviously a factor affecting both the quality of the service and the cost. The same is true for a restaurant, even though the waiting time does not actually affect the cost. As with any chargeable service, that can only be matter to be resolved between the service provider and the service user.
I firmly believe that if the idea of "Business Rate" calls, with an identified service charge as part of the call cost gets properly established, then we will be able to look on such calls in a proper light. This must mean that many who presently use 084 numbers will have to move away to "Geographic Rate" (01/02/03) numbers.
There is of course another possible remedy.
Call centres could be compelled to stop answering calls if there is no agent available to speak immediately, or perhaps within a certain defined time limit. Imposing such a requirement is outside the scope of Ofcom's present powers, so new legislation would be required - from a government that has a ban on new regulations.
My preference is to encourage busy call centres to deploy the automated callback technology which many already use at busy times.