bbb_uk wrote on Feb 19
th, 2011 at 9:49pm:
Thanks for this.
If Ofcon insists on it's preferred way then I would prefer a name like 'Lower Premium Rate Service (LPRS) instead of the use of Business Rate.
Thanks for the positive input to the discussion.
I can see two points of merit in use of the term "Business Rate", given that there is any validity in making some distinction from "Premium Rate". It is important to remember that for the caller, there is no fundamental difference; the "Access Charge" and the need for price declaration are identical.
The way I see the difference is that "Business Rate" (084 and 087) numbers are used by businesses, other than those who are providers of telephone services, to obtain subsidy towards the cost of their business operations in whatever field they occupy. I doubt that anyone would set up a 087 number, where they did not otherwise receive telephone calls, simply as a means of generating fresh revenue. There simply would not be enough money in it, given that the calls were actually going to be handled in some way (scams are different).
As an alternative to using a "Geographic Rate" (01/02/03) number for the same operation, the cash or discount benefit is seen by some as worthwhile, even when offset against a directly corresponding cost to callers. That is a business decision to be made, and a much clearer decision in a more transparent environment. I hope that when faced with this clearer decision, businesses will think carefully about whether they wish to openly impose charges on callers. Some will decide that they do not, others will be required to present clear justifications without being able to blame telephone companies.
The term "Business Rate" suggests a valid connection with "Business Class", as used by airlines and hotels. It is not the top of the scale, but it is conveys some sense of unnecessarily extravagant expenditure to many people. It also reflects the fact that there is some commercial motive behind its use.
The concept of a "Lower" "Premium Rate" has been understood for some time, as it provides the only justification for the use of the awful term "Lo-call". The "Lo" simply means lower than other premium rates. The phonetic connection with "local" is a most transparent deceit.
I fear the suggestion that LPRS calls were cheaper than Premium Rate calls being used to imply they may not always be more expensive than Geographic calls. "How much lower?" is the obvious question, to which answers will be expected to be predictable. Campaigners will be expected to say "not much", users will be expected to say "lots". Longstanding confusion will continue.
There is the even greater danger that, as is common, terms get shortened in regular use, missing out a vital element. "Lower Rate" would be a most convenient shorter version for the term "Lower Premium Rate Services"! As with "lo call" the implication would be that the rate is low with reference to rates in general, rather than just to some very high rates.
With my focus on the public services, I feel that the term "Business Rate" would be more uncomfortable than "Lower Premium Rate" for service providers to use. A primary purpose of these proposals must be to get those who should not be using 084 numbers away from them and onto 01/02/03. If, as Ofcom believes, there are a large number of people who would be happy to justify their use of 084 numbers, they need to be set the fairest possible test.
bbb_uk wrote on Feb 19
th, 2011 at 9:49pm:
Ofcon would also have to do more to ensure that consumers were informed of the 'Access' charge. Landline OCP's change their prices that often now that a table of Access charges held by Ofcon would most likely be out of date within a short period.
When I have referred to a table held by Ofcom, I was speaking about the large and complex table of "Service Charges". The "Access Charge" is part of the normal commercial relationship between a telephone service provider and their customer. Ofcom has no need to be involved in keeping records of what these are.
Ofcom is adamant that "Access Charges" must be very simple - one rate per customer / contract is suggested. OCP price lists would no longer have to include the complex tables of rates for UK NTS calls, which are commonly larger than the sections covering the rest of the world - in time rats for calls to UK mobiles will become simpler too.
I cannot think why the Access Charge for Business / Premium Rate calls would ever be presented anywhere other than on the first page of calling rates, as one of the first half dozen figures quoted in a call charges price list. It is perhaps too early to judge whether this charge will be something that OCPs would wish to hide, or whether they would want to be quick to show that when one is paying £1.50 a minute to call a premium rate number, only a few pence of this is going to them.
It is also important to remember that under the unbundled proposal, every advert for a Premium Rate Service or announcement of a Business Rate number will contain a reference to "your telephone company's access charge". Every viewer of some of the most popular television shows will see this on the screen and hear it announced, even if they have no thought of calling themselves. Customers will want to know what this is. Those who have paid their provider for all of their calls will understand that they have to p