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Northern Rock ISA Advertisement (Read 6,828 times)
Golf_Paul
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Northern Rock ISA Advertisement
Apr 10th, 2011 at 4:47pm
 
In one of today's papers, an advertisement for Northern Rock Cash ISAs contains an 0845 number (no surprise there!) with an asterisk referring to the small print ...

* Calls are charged at your service provider's prevailing rate
and may be monitored and recorded.


Of course calls will be charged at the prevailing rate  Angry  But should the actual cost be declared?


I'm confused  Undecided  Is this terminology acceptable under the rules for specifying call charges?


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Dave
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Re: Northern Rock ISA Advertisement
Reply #1 - Apr 10th, 2011 at 4:53pm
 
Golf_Paul wrote on Apr 10th, 2011 at 4:47pm:
Of course calls will be charged at the prevailing rate  Angry  But should the actual cost be declared?

What is it exactly that you are questioning?

Should there be a different version of the paper in question (each with different text in the advert) for subscribers of each telephone service provider?

Seems not very feasible to me.  Undecided


Golf_Paul wrote on Apr 10th, 2011 at 4:47pm:
I'm confused  Undecided  Is this terminology acceptable under the rules for specifying call charges?

It seems to be to be more a question of "what yer gonna do about it?"


I have received a voucher for Homebase, enclosed within a purchase from Amazon.co.uk in which it says that calls to a 0845 number are "charged at local rate".
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bazzerfewi
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Re: Northern Rock ISA Advertisement
Reply #2 - Apr 10th, 2011 at 7:58pm
 
Numbers to 0845 are not local and they are not charged at local rate, in some cases a connection charge of up to 10p can be charged and then a rate per minute this is certainly not a local call rate.

The term local rate in regard to 0845 numbers should be banned
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Golf_Paul
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Re: Northern Rock ISA Advertisement
Reply #3 - Apr 10th, 2011 at 8:08pm
 
Apologies if I was not clear  Embarrassed  Cheesy

Usually the small print states "Calls from a BT line cost 5p/min, calls from other providers may vary" or similar.  What I was getting at was that there is no actual example of the likely cost.  To state "prevailing rate" is unhelpful to say the least.

I wondered if the regulations stipulate that an actual cost must be given.  I have never seen the 'small print' in this style before.


Anyway, I don't deal with NR anymore ( investor taxpayer  Cry )
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Re: Northern Rock ISA Advertisement
Reply #4 - Apr 10th, 2011 at 8:15pm
 
Golf_Paul wrote on Apr 10th, 2011 at 8:08pm:
Usually the small print states "Calls from a BT line cost 5p/min, calls from other providers may vary" or similar.  What I was getting at was that there is no actual example of the likely cost.  To state "prevailing rate" is unhelpful to say the least.

I wondered if the regulations stipulate that an actual cost must be given.  I have never seen the 'small print' in this style before.

But stating the cost from a BT landline is applicable to whatever (relatively small) percentage of telephone users subscribe to BT. I do not see that as anywhere near greatly helpful in general.
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SilentCallsVictim
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Re: Northern Rock ISA Advertisement
Reply #5 - Apr 10th, 2011 at 8:25pm
 
This is a delightful little teaser.

It is rather like the famous "terms and conditions apply" statement. I always wonder how many people would have assumed that a sale could be made without terms and conditions applying, had the statement not been made.

Is it better to say nothing than to say something that is wrong - as many do with 0845?

I would like to think that they wanted to say something, but found that you could not say anything true and useful (under the present regime) without writing a lengthy essay that would have to end up saying - "check with your provider" anyway.

Ofcom has now put an answer to all this on the table - let us hope that it does the job. I seriously hope that NR and the like will give up on 0845 because the benefit of a modest bit of subsidy is not worth the embarassment caused by having to declare it and the grief that follows - especially on a sales line.
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