CJT-80 wrote on Apr 21
st, 2011 at 8:28pm:
I would be greatful of any suggestions we can make to try and speed the "change" to 03 numbers along.
The reply is a bit confused about charging - the rates are out of date and they forget that not all landline calls are made at BT rates. The principle that 03 is best is however accepted.
My own engagement with the BBC over this has not identified a central department that is managing the numbers used by local stations. If there is such a department then the person responsible needs to be identified and subjected to (initially) polite pressure and clearly advised about the costs which many callers will be incurring.
I recently did a piece on BBC Radio Solent about GPs with expensive 0844 numbers, where the presenter had to ask listeners to call a 0845 number to offer their opinions. We discuss this point at the end of
this clip.
The situation was clearly put before listeners - they had the chance to comment by text and email; I am sure that a lot of comments about the station's own number would have caused a response. If very few were made, it is easy to see how nothing would be done about it! (It is possible that an overwhelming majority of those who do not prefer to communicate by email or text message have BT landlines and are therefore currently protected from paying a surcharge to call 0845.)
There is a lot of misunderstanding about this issue, and widespread ignorance that 03 is the ready and fully acceptable alternative for many situations. Ofcom is largely to blame for not having been sufficiently proactive in promoting 03, although some of this blame must be shared with the Cabinet Office, which pulled out of what could have been a major project for widespread public sector adoption, due to a silly squabble.
A local campaign centred on one station could be effective, if public concern could be mobilised, perhaps through a local newspaper. If Ofcom moves ahead to take forward the proposals covered in its recent consultation, then this will have a major effect on awareness.
(I have other campaigning priorities at present, but will be happy to lend any support I can on this.)