bazzerfewi wrote on Nov 13
th, 2011 at 3:11am:
FREE 118SERVICE – Quite by accident I came across a FREE 118 service that I think may be of interest to members. Virgin Media customers that subscribe to a phone bundle can now contact their Directory Enquiry service 118180 Free ... charges apply for calls to 118180 from other operators.
Either I am missing something, or there really is a lot missing.
A service which has been planned and developed over many years is announced as having been launched via a website.
When the website is found not to exist, it is admitted that it has not actually been set up yet.
Promoting a competitor whilst in the course of launching a service can only be commercial suicide. One must wonder how the negotiations necessary to make the arrangements for "a truly FREE ALTERNATIVE 118 SERVICE", which must have included Virgin Media and sponsors who would have required an honest statement about likely traffic, could have been concluded without being aware of 118180.
A modest degree of hype can be excused by "eagerness and foolhardiness", but I am inclined to think that we are being wickedly misled. There may indeed be no intention to mislead, but that makes little difference in the end.
It is extraordinary to find that we are back in "Dragon's Den mode" about a service which allegedly has already been established ... or has it?