SilentCallsVictim
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It may sound too good to be true, but I believe that we are very close to a resolution of this.
As always, it will be complicated, it will come through various channels and there will be ugly exceptions.
On seeing this report of the Directive, I am inclined more strongly now to think that Ofcom will be seen to have changed its mind about 0845. Twelve months ago it said that demand for the revenue share on 0845 was strong and so it should be retained as a "Business Rate" range, rather than treated as another 03. This had the advantage of being very tidy.
I always had my doubts about whether demand for revenue share from existing 0845 users would be sustained in the context of unbundled tariffs - would they want to impose a service charge if they had to declare it. The essence of the Directive is that a very large number of current 0845 users would be forced to migrate if revenue sharing was retained. For this reason, amongst others, I now expect that Ofcom will now declare that (from some long future date) revenue sharing will be prohibited on 0845 and regulations will be imposed so that call charges may not be any greater than those for calls to geographic numbers.
This makes the possibility of 0844/3 being defined as PRS and handed over to PP+ (joining 0871 etc.) more likely. The unbundled tariff regulations would apply to this along with other PRS ranges. The question of whether or not there is adequate valid demand for use of such a range, in the context of the Directive, remains open.
Treating 0845 differently from 0844/3 is much less tidy, but it has many advantages. Most notably, it would recognise that the majority of current 0845 users cannot continue as they are and would avoid them having to go through number changes as a result of the Directive. There may be some who would migrate to 0844/3 or 0871, but to do so in the light of the Directive and with the reason clearly understood, they would be readily open to criticism from customers. Those seen to be making the change quickly, ahead of legislative enactment of the terms of the Directive, would be open to particular criticism.
The fundamental purpose of the Ofcom project is clarity. The Directive effectively compels it to leave no doubt about which number ranges are charged at the "basic rate" (i.e. without revenue sharing or a "Service Charge"). Ofcom has clearly laid out its proposals to do this, by removing the confusion that has remained around the 084 range, since it was largely dealt with for 087.
The anomalous messy situation of 0870 will have to be resolved. If 0845 is to be (properly now) set back to be "geographic rate" then 0870 could go the same way, completing the journey on which it started in 2009. Ofcom's preferred approach of withdrawing the range altogether would be much tidier.
The issue of "who is covered" is addressed in two ways. If a number is clearly known to be a "Business Rate" number and subject to a declared "Service Charge", then it would not be easy to offer such a number in a context where it was clearly inappropriate. So long as the potential for misrepresentation was removed then most organisations would cease doing this, without the need for enforcement action.
There will always be those at the margin who step over the line drawn by regulations and there is also the danger that the necessary regulations will not be adequately drafted or enforced. For now, I am concerned that the general position is clearly defined and understood. It is illegal to break into someone's home and steal their belongings - most of us understand this and comply - however that does not mean that it never happens.
To continue the analogy, it is right that burglary is covered by our right to own property and not have our homes entered unvited. This is much better than it being seen as a breach of regulations covering the use of locks and other means by which the integrity of our homes is secured.
There is one small point on which I will take issue. Any form of contact with an organisation may cause one to incur costs. We pay for our telephone lines, computers, internet connections, postage stamps and travelling costs when visiting in person. There may be particular circumstances in which it is right for one to be reimbursed for these expenses. These are however not the same as those in which it is improper for the organisation to itself levy a charge (perhaps indirectly) for making contact.
I believe that it is dangerous to oppose the improper use of Business and Premium rate telephone numbers by suggesting that contact should be at no cost to oneself. This is so easily countered that one can end up in a silly argument about pennies here and there. It is the principle of the "Service Charge", indirectly imposed by the person one is contacting and to their financial benefit, which I see as being the point at issue.
I recognise that there may be some particular cases where it is appropriate for the person contacted to meet all of the costs of the person making contact. I would however always take care to keep these separate from the general argument. I would also suggest that in such circumstances it is generally appropriate for this arrangement to apply to all those who make contact and all of the potential means by which they may do so. Offering a 080 number for the benefit of landline telephone callers does not fully address the issue.
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