Have just received the following from the ASA:
Dear Mr ******
Your complaint about Linder Myers LLP
Further to my letter of 18 September, we have now received a response from Linder Myers LLP, who have removed the page referred to in the complaint from their website. We consider that this resolves the complaint without referring the matter to the ASA Council, and will consequently be closing our file.
Linder Myers LLP have also asked us to pass on their apologies for any confusion caused, and have offered to reimburse you for any financial loss caused by making contact with them. Please contact them directly for further information about this.
In a formal investigation, if the ASA Council decides that an ad is in breach of the Code, the advertisers are told to withdraw or amend it. Because Linder Myers LLP have already withdrawn the advertising you complained about, we consider there is little to be gained from continuing with a formal investigation, which would achieve that same outcome.
Although we will not publish full details of your complaint on our website,
www.asa.org.uk, basic information including the advertiser's name and where the ad appeared will appear on Wednesday 9 October.
Thank you for taking the time and trouble to raise the matter with us. If you would like more information about what we do and the ads we have found in breach of the Code, please have a look on our website.
Yours sincerely
However I have been onto Linder Myers site and they have not removed the "local rate" references.
I have sent an email to the ASA requesting they do not close the case until all references to "local rate" are removed:-
When you click on the link I first supplied re this matter
http://www.lindermyers.co.uk/0844numbers you get " 404 Page Not Found
Page could not be found
We're sorry but the page you are looking for could not be found.
You could try searching the site for the content or browsing from the home page."
But still, "Call us now 0844 984 6444 Local rates apply "
If you then click on "Contact us" then "our offices", you get this page,
http://www.lindermyers.co.uk/offices which also states, "Call us now 0844 984 6000 Local rates apply".
.