loddon wrote on Dec 24
th, 2012 at 5:25pm:
Which? does however comment on the fact that email to HMRC is “not encouraged” other than for change of address.
I am not sure of the full detail of the HMRC policy on email, but it could be taking a better balanced approach to the use of online vs. telephone access than others.
As I understand it, HMRC encourages use of information published online as a way of finding answers to questions which are very commonly the sole purpose of a telephone call. Similarly, information that is commonly offered by telephone can be entered online. For those with internet access and the competence necessary to find information about often complex issues, it is right to encourage this means of contact.
General use of email (outside the secure government network) presents problems with authenticity when important and personal information is being covered. For simple questions and answers it loses out badly over a telephone conversation, because the provider of the information is unable to determine immediately if their point has been understood and cannot directly address a related further question.
I hope that Which? has served its subscribers with an adequate explanation of this point and am disappointed to hear that it has once again fallen short by failing to pick up on the 0845 issue.
I am not however surprised, as it conducted a major campaign and conversation on the topic of use of 084 and 087 numbers for complaints and enquiries whilst the BIS consultation into the implementation of the CRD was running. Despite this consultation receiving some publicity (including on
You and Yours) Which? made no reference to the CRD in connection with this campaign. Which? did however crow over another CRD provision, which it took credit for having secured, although it appears to failed to secure UK implementation of this provision by the end of 2012.
I have often expressed my concern about an organisation, which rightly exists to serve its customers, getting involved in public issues and pretending to serve a wider interest group. Its avowed (anarchistic or excessively libertarian) principle that every individual should be as powerful as the organisations with which he or she engages may be simply misguided when it comes to machine machine manufacturers and retailers. When it places state institutions and public bodies within its focus, this principle, along with its name, place Which? in a very odd position.
I am very happy to campaign alongside others when we share only a few objectives, and am delighted when Which? can utilise the power of its membership to achieve worthwhile results. By its nature, it does however seem to have a problem in dealing with any issue that cannot be expressed in simplistic populist terms. That is fine in itself, however it does mean that there may be some issues on which the involvement of Which? could do more harm than good.
Put simply, perhaps it would be best if Which? stuck to comparing competing products and services and kept out of public services and politics.