bigjohn wrote on Feb 22^nd, 2013 at 3:00am:

It is indeed a disgrace. It is now nearly 10 years since the distinction between "local" and "national" rates was removed from telephone tariffs. It has however never applied to mobiles. The term "local rate" is meaningless, indeed it is misleading.

You are however wrong to refer to time in respect of 0844 numbers. The rate charged by BT for calls to 0845 numbers was once tied to its local rate - it is no longer. This connection has never existed for 0844.

Furthermore, the rate for calling 0844 numbers is generally constant for all users of a particular provider, whereas the rate for a local call (the same as that for a national call) may vary according to their choice of call plan and the time when the call is made.

speedy wrote on Feb 23^rd, 2013 at 12:27pm:

My advice would be to wait for the forthcoming Ofcom announcement, which will set out the future path for this, before launching a major campaign..

The announcement will be soon, although it has been delayed (April is the latest estimate), and the specific regulations will not come into effect immediately. It will however provide a much clearer basis for future, AND INTERIM, action by the ASA.

There is no reason why this, and other cases, could not be reported under the terms of the present requirements.