I got an email last week informing me of this change, I emailed them back informing them they should not be using 0844 and should not be using BT as a comparison, plus other snippets including the high costs from mobiles, and why they could not use an 03 number, I got an email back as follows: -
Dear Customer,
We value your relationship with ICICI Bank.
We understand that you are unhappy that from July 1, 2013 our Customer Service Centre phone number will change from a free phone number to a charged one.
The introduction of a charge for calling our Customer Service Centre is the industry standard for a number of UK Banks. Please be advised that we have retained our geographic Customer Service Centre number +44 (0)203 106 7160 (call charges vary depending on your service provider).
Yours sincerely,
*** Name removed ***
ICICI Bank UK PLC
.
~ Edited by Dave: Name removed