New Ofcom Site.
"CLEAR CALL RATES FOR EVERYONE
Every day, people use service numbers to make phone calls to organisations such as banks, travel services, government departments, or even to vote in TV shows.
But the cost of calling these numbers – which start 08, 09 or 118 – is often difficult to find out.
That is going to change, under a new system which will make the cost of calling service numbers clear for everyone. It's called UK Calling, and it's the biggest change to the phone network in over a decade."
www.ukcalling.info.