Kiwi_g wrote on Aug 3
rd, 2015 at 3:24pm:
Can anyone assist me. In walking in my local town, I noticed that the local bus company (Arriva) showed an 0844 contact number on the back of their busses and for bus information, the bus stops gave an 0871 number. Do the new regulations mean that where everywhere an NGN higher rate number is shown, price information needs to be given?
Yes.It clearly states they should....
"Review all your materials and advertising. If your business or organisation is contacted on a number beginning 084, 087, 09 or 118, you must ensure that your service charge is clearly displayed wherever you advertise or promote that number. The service charge should be prominent and in close proximity to the number itself. The recommended form of wording is:
“Calls cost xp [or xp per minute] plus your phone company's access charge.”
This is likely to mean that your service charge should be provided alongside the related number in all communications directed towards current or potential users of the service, where the use of the number is promoted or advertised. These communications are likely to include as a minimum:
Any broadcast advertisements on television or radio;
Any press advertising;
Any online advertising, including paid-for search listings;
Advertising bill boards and posters;
Public notices, press releases and other public relations material which promotes access to the service offered on the numbers, or promotes contact with the organisation using the number;
Point of sale displays and other fixed advertising;
Packages, wrappers, labels, tickets, timetables and price lists;
Service directories; and
Company websites."
https://www.ukcalling.info/industry