Ian01
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Anyone with an unlimited allowance of calls to 01, 02 and 03 numbers on their landline or mobile will want to call the alternative number rather than pay to call 101.
Anyone paying a 'per-minute' rate for calls to 01, 02 and 03 numbers will probably prefer to call 101 and pay 15p per call irrespective of how long the call is.
Someone with a small inclusive allowance of calls to 01, 02 and 03 numbers on their mobile phone may not want to use up a large portion of that allowance (thereby effectively spending several pounds for the call) and may prefer to instead call 101 at 15p per call.
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